1. Information We Collect

When you place an order, create an account, subscribe to our content, or interact with our website, we may collect:

• Identifiers: Name, email address, billing/shipping address, and phone number.
• Account Information: Login credentials, account preferences.
• Transaction Data: Payment details (processed securely through third-party providers such as Stripe or PayPal), order history.
• Technical Information: IP address, device type, browser type, operating system, cookies, and site usage data.
• Sensitive Information: Only if voluntarily provided (e.g., health or dietary information for personalized wellness services).
• Children’s Data: We do not knowingly collect personal data from children under 13 (U.S.) or 16 (EEA/UK). If we discover such data has been collected, it will be deleted promptly.

2. How We Use Your Information

We use your personal information strictly for purposes related to providing and improving our services, including to:

• Process and fulfill your orders.
• Provide customer support.
• Deliver products or services you purchase.
• Personalize your experience and recommend relevant products or services.
• Communicate with you, including updates, offers, and promotions (if you opt in).
• Improve our website performance, usability, and security.
• Detect, investigate, and prevent fraud or other illegal activity.
• Comply with legal and regulatory requirements.

We do not sell or rent your personal information to third parties. We may share data only when necessary to complete your transactions or operate our business—for example, with secure payment processors, shipping carriers, IT providers, analytics platforms, and email delivery services.

3. Legal Bases for Processing (GDPR/International Compliance)

Where required by law, we process your personal data under the following legal bases:

• Consent – when you opt in to marketing communications or voluntarily provide sensitive information.
• Contractual necessity – to fulfill orders or provide services you have requested.
• Legitimate interest – to improve our offerings, ensure security, and prevent fraud.
• Legal obligations – to comply with tax, accounting, and regulatory requirements.

4. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this policy or as required by law:

• Account data: Retained up to 24 months after account closure.
• Transaction data: Retained for up to 7 years for tax and accounting compliance.
• Marketing data: Retained until you opt out or request deletion.

5. Cookies and Tracking Technologies

We may use cookies, tracking pixels, and similar technologies to improve your browsing experience, analyze site usage, and deliver targeted content. You can manage cookie preferences through your browser settings.

6. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you.
• Request corrections or deletion.
• Restrict or object to certain processing.
• Receive a copy of your data (data portability).
• Withdraw consent (where processing is based on consent).
• File a complaint with your local data protection authority.

To submit a request: Email [email protected] with “Privacy Request” in the subject line. We will verify your identity and respond within the timeframes required by applicable law (30 days for most jurisdictions, 45 days for CCPA).

7. Security Measures

We take appropriate technical and organizational steps to protect your information, including encryption, secure servers, and restricted access to personal data. If a data breach occurs, we will notify affected individuals and relevant authorities in accordance with applicable laws.

8. International Data Transfer

If you access our website from outside the United States, your information may be transferred to and processed in the United States or other locations where our service providers are based. We take steps to ensure such transfers comply with applicable data protection laws.

9. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will:

• Update the “Last Updated” date at the top of this page.
• Provide notice through our website or email before changes take effect.

10. Contact Us